Alex Gould – High Search Engine Rankings

2/24/2011-New Panda Google Release “We lanched a pretty big algorithmic change 12%”

1. Be the athority in your niche field. (Start Social Network Niche, be involved in groups)

2.When writing comment on the big names in your field, built rapar with them.

a.Add quality comments to pages and include Links

3.Wikipedia Links are very valuable, try to get them.

4.Bookmarking sites like Delicious, Faves.com, furl.com, Stumbleupon.com

a. Bookmark ever article and page on your website, also bookmark pages that link to your site.

5.Social Poster (Tool)
5.Local Directories

a.Classified Ads, usfreeads,craigslist,epage

b.Universitys, Chamber of Commerece, niche directories

5.Yahoo site explorer

5.SEO Link Vine

5.Statbrain, websiteoutlook, builtwith, snapshot, quantcast, cubestat,siteadvisor, robtex.com, zimbio, searchanalytics.complete.com

6.Videos

a.Create videos with targeted keywords

b.Tag videos with links to website, and call to action to visit website

c.Tubemogal, Animoto, cantatia (Video tools)

7.Digg, Redit, DZone

a.di66.net (Youtube Content Source) Digg your youtube videos (most diggs are videos)

8.Reviews

a.ePenions, osoyou.com, q&a sites (yahoo answers, eHow comments)

b.Try switching proxy to add comments from different IP

9.Content Sharing

a.Squidoo, Hubpage

10.Artical Submission

a.ishare, ezine articles, go articles, syndicate your articals, convert articles to pdf/slide shows and submit, spin content 50%.

11.Track what you do

a.Use excel file to track all links, comments posted, RSS Feeds, Social Bookmarks

12.Article Directories, syndicate

13.Circular SEO, links to self and others back to self.
“The Right Way to … Most People Mess this up big time.”

“Away to instantly… that works everytime.”

“News Flash: Most people don’t realize this”

“A simple… That doubles your …”

“The 4 things you must never do when…”

“I was talking with… and “s

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Mark Joiner – Mindcontrolnow.com Use Human psychological factor.

1.How to create video from post.
2.We obey the athority (Burton). Shocks sent that could kill someone.

3.How to use obedience to athority as an affiliate. Establish yourself as an athority in the area, and give a recomendation. The recommendation is higher that just some random person saying they like something. Having an eBook downloaded 1M times established as an athority. Sneeky ways to establish as an athrotiy.  Go do something first, then get someone else to say how good it was.

4.Launch Campain: Buy Copies of their own books (Best Sellers). Dosen’t happen just by chance, their is something deliberatly they did.

5.Books establish you as an athroity.

a.Offer Teaser Material (Target (free product to same market of people who would buy), Tie in (free item to what you will be selling), Connect (Contact info to who collected the freebie))

b.Get a team of affilates to contribute in pre launch.

c.Get other people to say good thing about you.

d.Foot in the door (commit to small thing before submitt to big thing)

e.Feel like they owe you something

f.Demonstrate you are expert

g. Use Graphs and Statistics or Studies

f.”I’m going to tell you who the pitcher for the podreys, but first I’m going to tell you a story”

g. Present Testimonial from other companies first. Then ask for their testimonal as with Name and URL.

6.Your ad has to be done, and used.

7. Powerfull way to sell something as an affiliate, Tell a personal story, depending on the level of athority.

8.Zagarnek effect (headline leaves you wanting more)

Heavy & Deadly Ground:

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Local Search Applications

1. maps.google.com
2. bing.com/maps
3. local.yahoo.com
4. city.ask.com
5. Yellowpages.com
6. superpages.com

Upload business data to these websites.  Also search local websites, radio stations, and newspapers for websites that also allow businesses to submit their data.

Local Search Ranking Factors, (David Mihm, Inc)

1.Claim your listing

Make sure your company information is listed and proof read information that is listed. (Getlisted.org)

2. Location

Include location in business listing (New York – Jewelers)

3.Proper Categorization

Appropriate,Keywork-rich Categories. Mention services/products in title. (Johns Kitchen – Donuts and Pastries)

4. Internet Yellowpages

Pay for Internet Yellowpage listing.

5. Customer Reviews

Yelp, Insiderpages, Yahoo, Citysearch, Google

6.Include Media

Add photo’s, videos, help your listing.

7. Link Building

8. Set measurable goals

9. Use Keyword tools

adwords.google.com/select/KeywordToolExternal, freekeywords.wordtracker.com, netconcepts.com/google-keyword-tool-annualizer.  Keyword searches should return local competitors or you may be looking at the wrong keywords.

10. Go Mobile

Negative Factors

1. List a local phone number not a 1-800

2. Don’t use one address for several different businesses.

Take a good look at what good competitors are doing to increase their rankings. And what bad competitors are doing to reduce their ranking.